Bounce Rate Benchmark Report

What’s Included

In this ebook, learn what a bounce rate is and how you can improve your site’s bounce rate. Also included is a benchmark report of the average bounce rate of other B2B websites to help you understand your site’s performance.

  • How is bounce rate defined?
  • What is the average bounce rate? (Benchmark survey.)
  • 6 ways to decrease site bounce rate

The lowest rate was 36 percent, and the highest was 77 percent. The median bounce rate was 62 percent. In fact, 57 percent of all participants reported a bounce rate between 60 percent and 69 percent.