Guide to Buyer Personas
In this ebook, you’ll learn the foundations of buyer personas. You’ll also learn how your marketing and sales teams can use buyer personas to create a common language.
- What are buyer personas?
- How to create buyer personas.
- Incorporating buyer personas.
Instead of just debating internally about which product features to add next or which marketing campaign to run next, buyer personas give you a way to anchor these debates in reality. Now, you can ask, how will this decision affect “Sally the Accountant” or “Jerry the IT Manager?”