What’s the average bounce rate for a B2B website? is a low bounce rate a good thing? How does it impact my funnel? For marketers, bounce rates can be a very confusing metric.
We’ve created a new eBook, “Bounce Rate Benchmark Report,” to help you understand what a bounce rate is and how it impacts your conversion funnel. We also surveyed B2B companies to determine the typical bounce rate for a website, letting you compare your site’s performance against real industry metrics. Once you have a grasp of your site’s bounce rate, we’ve included six tips for decreasing your website’s bounce rate.
We hope you’ll find the survey data helpful in thinking about, and improving, your website’s bounce rate. Download the eBook.